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Studi Analisis Model Tarikan Perjalanan Pada Kawasan Pasar Aur Kuning Kota Bukittinggi
ABSTRACK
AN ANALYSIS STUDY OF TRIP ATTRACTION MODEL TO THE AUR KUNING
MARKET AREA OF BUKITTINGGI CITY
Aur Kuning Market is one of the largest wholesale trade centers on the island of west Sumatra, wich is located in the city Bukittinggi. The existence of the Aur Kuning Market contributes a large number of trip attraction to this area. The purpose of this research is to study the respondence trip characteristics, to study the factors that influence the trip attraction to Aur Kuning Market, and to analyze the model of trip attractions to Aur Kuning Market. The attraction attraction modeling is done using the linear multiple regression method with SPSS 21. From the analysis of the trip characteristics, it was found that the trip purpose to Aur Kuning Market (X2) is shoping (58,75%), Total Family Income (XI) is Rp. 1,000,000 3,000,000 (30,75%), The highest distance from home to Pasar Aur Kuning Bukittinggi (X3) is 30 minutes 40.5%, Moda Transportation (X5) is Public Vehicles (50%), Goods Price (X6) the most chosen is cheap (51.8%), Completeness of goods (X7) is most complete (47%), Parking area is the most the most chosen is narrow (45.3%), Comfort (X9) the most chosen is Comfortable (49.25) and Cleanliness (X10) the most chosen is Clean (66%). Analyzed further through the preferences technique towards binomial logit models. Factors that influence the trip attraction (Y) are the travel time (X4), prize of goods (X6). Completeness of goods (X7) and parking area (X8), found to have a correlation with Trip Attract. The results of multiple linear regression obtained that the best model:
Y
=0,057+0,118X4+0,019X6+ 0,025X7+ 0,012X8
Keywords: Trip characteristics, linear regression, trip attraction
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